Digitalization of Entertainment – iTunes New Music Maker

The most blatant example of this is music and video downloads, with Apple’s iTunes and YouTube as leading examples. Other platforms for listening to music are similarly successful, and in the case of Microsoft’s Windows Media Player rather more dominant with over 90,000,000 systems running the software internationally. Real Networks Rhapsody, and Yahoo! Music represent other major entrants in this space.

As well as those corporations selling approved music downloads at a charge, p-2-p networks like Limewire and Morpheus claim to have many millions of users sharing music and other files on continually. Conventional media corporations have recognised the chance to create new cash streams and leverage old assets by enabling patrons to download TV programming at a price, and the adoption rate seems to match the beginning of music downloading.

The rocketing penetration of broadband connections ( over 50,000,000 houses in the States ), advances in software that can permit fine quality downloads, and content corporations spotting a massive chance to distribute immediately and cheaply to customers has made a tidal change in the amount of digitised media assets available for download to PCs, hand-held devices, and even cellular telephones. Many millions of videos are downloaded weekly from YouTube ( as well as lots of rivals ), and a major portion of those videos aren’t “professionally” produced.

As importantly, new talent in numerous entertainment fields such as iTunes are being discovered thru these distribution platforms and forever changing how entertainment is conceived, produced, distributed, and valued.